iBeacons, Wayfinding, and Customer Experience: 5 ways BLE technology is changing Travel

Traveling using public or airline transport is often a stressful and confusing experience both for the average consumer and passengers with disabilities. iBeacons are the perfect technology to mediate the stress involved in both navigating transport systems and receiving updates for current departure or arrival times. Several major airline and rail networks are currently implementing…

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Customer Connections: iBeacons Enhance the Retail Experience

I’m fascinated by the way retailers are deploying iBeacons in their stores. The opportunities to connect with customers are endless. For starters, iBeacons can broadcast in a specific area of the store (unlike geofencing, which simply forms a large perimeter). An iBeacon near the front door can broadcast an electronic greeting to everyone with your…

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