One of the cool ways that you can use iBeacons is to incorporate them into your native app so that a customer is engaged from the moment they enter your store. To demonstrate this, we created a sample app, released some sample code, created a tutorial, and even uploaded a video! Check them out at:
Video: https://vimeo.com/85952650
Tutorial: https://twocanoes.com/bleu-station/support/native-app-beacon-demo
Source Code: https://github.com/twocanoes/ProximityDemos